Exhibition Center "Odessa House"
established in 1998, held more than 100 international exhibitions, organized dozens of specialized forums and festivals, many of which became the most popular exhibition events in the region. Thanks to 20 years of experience in the field of exhibition activities, we are able to help each participant of our events in the search for new customers and partners.
Events of the Exhibition Center & la Odessa House & raquo; for the next year you can see on the page Exhibitions
Does it make sense to participate in exhibitions during a crisis? According to statistics, the number of quality visitors at exhibitions during the crisis period is growing! Why is this happening?
Exhibitions attract the most paying customers. The crisis stimulates the desire to receive information from the first hand, personally establish and maintain business contacts, compare and select the current offers and products. Visitors at exhibitions quickly assess the current state of affairs: in what condition are the companies of the represented market. Visitors want to keep abreast of developments and find a foothold for making the right decisions. The exhibition attracts the most interested and prospective clients who spend their time and money to visit the exhibition, are in an active phase of searching and collecting information, deliberately go to stands and show interest in goods or services. Obviously, they are more receptive to the offers of exhibitors. In connection with the crisis, customers need a sense of confidence in the company with which they work, the company's annual participation in industry exhibitions, customers regard as an indicator of the success and stability of the company. For this reason, the exhibition is a great opportunity to show that you can be trusted, to instill in clients the certainty that with you a crisis is much more reliable. Against the background of a decrease in the number of exhibitors and an increase in attendance, the effectiveness of participation in exhibitions is increasing. How to improve the effectiveness of participation in exhibitions? When booking an area and ordering necessary services as early as possible, you can take advantage of preferential terms and reduce costs. In the construction of the stand, construction companies can offer interesting options, if with them to work out in detail each of the stand elements in terms of the need and functionality. If you are talking about a small area, you can buy stand elements made in the corporate style of the company (convenient furniture, reception desk, hinged constructions for standard construction), practice shows at 5-7 exhibition, which will pay off your expenses pretty soon. In occasion of participation it is necessary to regard in an exhibition not as "the forced waste of money", but the sales tool and the solution of business tasks. For this, it is necessary to carry out the most specific tasks for participating in exhibitions, measured by quantitative and qualitative indicators. Having conducted your own pre-exhibition advertising campaign, you will ensure your support of relations with customers and visitors, appoint meetings at the exhibition. Use any opportunities to announce participation in the exhibition. An important factor is the work of staff during the exhibition, send to the exhibition the best employees. Organize a system of contact fixing with visitors at the exhibition. Handle the received contacts promptly. Analyzing the exhibition experience, note the factors that influenced this or that result, so that at the following exhibitions you can achieve a better result. With a competent approach to participation in the exhibition, the return significantly exceeds investment. Assess the material benefits that you get from saving time and money on establishing and maintaining relationships with customers. To recoup participation in the exhibition (sometimes repeatedly!) Over time, can only ONE contact with the visitor.
We will help you to prepare for the exhibition so that you get the maximum effect from participation.
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